Privacy policy

Last updated: June 26, 2026

This Privacy Policy explains how Carry Type LLC, doing business as Type ("Type," "we," "us," or "our"), collects, uses, shares, and protects personal information when you visit carrytype.com, make a purchase, contact us, sign up for marketing, leave a review, or otherwise interact with us.

Contact

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, contact us at:

info@carrytype.com

Personal Information We Collect

We collect personal information in a few ways: directly from you, automatically when you use our website, and from service providers or partners that help us operate our business.

Information You Provide to Us

We may collect information you provide when you place an order, create an account, contact us, sign up for email marketing, submit a review, or otherwise interact with Type. This may include:

• Name

• Email address

• Shipping address

• Billing address

• Phone number, if provided

• Order details

• Customer service messages

• Return, exchange, refund, or damage claim information

• Reviews, photos, comments, or other content you choose to submit

• Marketing preferences

Payment information is processed by our payment providers. We do not directly store full credit card numbers.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information about your device and how you interact with our site. This may include:

• IP address

• Browser type and version

• Device type

• Operating system

• Time zone

• Pages viewed

• Products viewed

• Referring websites or links

• Search terms

• Cart and checkout activity

• Cookie identifiers

• Interactions with ads, emails, or marketing campaigns

We may collect this information through cookies, pixels, tags, web beacons, log files, and similar technologies.

Information from Service Providers and Partners

We may receive information from service providers and partners that help us operate, market, and improve our business, including ecommerce platforms, payment processors, analytics providers, advertising platforms, email marketing tools, and review tools.

How We Use Personal Information

We use personal information to:

• Process and fulfill orders

• Arrange shipping and delivery

• Send order confirmations, shipping updates, and customer service messages

• Process returns, store credit, refunds, cancellations, and damaged item claims

• Respond to questions and support requests

• Screen orders for fraud, abuse, chargeback risk, or security issues

• Maintain customer accounts

• Improve our website, products, policies, and customer experience

• Send marketing emails if you have signed up or where otherwise permitted

• Show or measure advertising, including personalized or targeted advertising

• Understand how customers use our website

• Collect and display product reviews

• Comply with legal, tax, accounting, regulatory, and business obligations

• Protect our rights, property, customers, and business

Email Marketing and Newsletter Content

If you sign up for our email list, make a purchase, or otherwise provide your email address where marketing is permitted, we may send you emails about Type products, launches, promotions, updates, brand content, and related editorial or newsletter content.

We may send these emails through platforms such as Shopify, Klaviyo, or Substack. This may include founder notes, product updates, recommendations, stories, or other content connected to the Type brand.

You can unsubscribe from marketing or newsletter emails at any time by clicking the unsubscribe link in the email or contacting us at info@carrytype.com.

Even if you unsubscribe from marketing or newsletter emails, we may still send transactional or service-related messages about your orders, returns, shipping, account, or customer service requests.

If you are located in Canada, we will only send you commercial marketing emails after you have given express consent (for example, by opting in when you sign up), as required by Canada's Anti-Spam Legislation (CASL). You can withdraw this consent at any time using the unsubscribe link in any marketing email or by contacting us at info@carrytype.com.

Email Signup Offer (Financial Incentive Notice)

From time to time we may offer a discount or promotional offer in exchange for joining our email list.

When you sign up, you provide your email address and agree to receive marketing emails. You can withdraw at any time by unsubscribing. Unsubscribing will not affect purchases already completed or discounts already redeemed, but it may affect eligibility for future email-only offers.

We offer this incentive to build a direct relationship with our customers. Participation is entirely optional, and the value of the information you provide is reasonably related to the value of the offer, which we estimate as approximately equal to the discount provided.

SMS Marketing

We do not currently use SMS marketing.

If we offer SMS marketing in the future, we will update this Privacy Policy and provide any required notices and consent options before sending promotional text messages.

Phone numbers provided at checkout may be used for order, delivery, fraud prevention, or customer service purposes.

How We Share Personal Information

We share personal information with service providers and partners that help us operate our store and provide services to you. These may include:

• Shopify, which powers our online store

• Payment processors and fraud-prevention providers

• Shipping and fulfillment providers, including USPS

• Email marketing providers, including Klaviyo

• Analytics providers, including Google Analytics

• Advertising platforms, including Meta, Google, TikTok, and Pinterest

• Shopify Audiences, Shopify Network Intelligence, and related Shopify advertising or analytics services

• Review app providers

• Customer support, returns, or operations tools, if used

• Professional advisors, such as attorneys, accountants, insurers, and consultants

• Government, regulatory, law enforcement, or legal authorities when required or appropriate

We may also share personal information when necessary to comply with law, respond to legal requests, enforce our policies, prevent fraud or abuse, protect our business, or complete a business transaction such as a merger, acquisition, financing, sale, or transfer of assets.

Targeted Advertising, Analytics, and Data Sharing

We use advertising, analytics, and marketing tools to understand how customers interact with our website, measure campaign performance, and show ads that may be relevant to you. These tools may include Shopify, Shopify Audiences, Shopify Network Intelligence, Meta, Google, TikTok, Pinterest, Klaviyo, and similar services.

These tools may collect or receive information about your use of our website, products you view, purchases, interactions with our emails or ads, device information, cookie identifiers, and email address or other identifiers.

We do not sell your personal information in exchange for money. However, our use of advertising and analytics tools may be considered a "sale" or "sharing" of personal information, or "targeted advertising," under some state privacy laws.

Where required by law, you may have the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising.

Your Privacy Choices

You can opt out of the use of your personal information for targeted advertising, or of any "sale" or "sharing" of your personal information, by:

• Contacting us at info@carrytype.com, and

• Where available, using the "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link on our website.

Where supported by our website tools and required by law, we also honor Global Privacy Control (GPC) and similar opt-out preference signals.

Cookies and Similar Technologies

We use cookies and similar technologies to help our website function, remember your preferences, process orders, understand site traffic, improve performance, and support analytics and advertising. Cookies may be used for:

• Website functionality

• Cart and checkout

• Account login

• Security and fraud prevention

• Analytics and performance

• Advertising and marketing measurement

• Personalization

• Customer privacy preferences

You can control cookies through your browser settings. Blocking or deleting cookies may affect how our website functions, including cart, checkout, and account features. Where required, we may provide additional cookie choices through a cookie banner or privacy settings on our website.

Reviews and User Content

If you submit a review, photo, comment, or other content to Type, we may collect and display the information you provide, including your name, review, rating, photos, and related product information.

Please do not submit sensitive personal information in reviews or public comments.

We may use reviews and user-submitted content for customer experience, marketing, advertising, social media, website content, and product improvement, subject to our Terms of Service and applicable law.

Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfillment, customer service, returns, store credit, fraud prevention, tax and accounting records, legal compliance, dispute resolution, chargeback defense, marketing, analytics, and business operations.

When we no longer need personal information, we will delete, de-identify, or retain it only as permitted or required by law.

Security

We use reasonable administrative, technical, and organizational measures to help protect personal information.

No website, platform, payment system, or method of electronic transmission is completely secure. We cannot guarantee absolute security.

Minors

Our website is not intended for individuals under the age of 18.

We do not knowingly collect personal information from individuals under 18. If you believe a minor has provided us with personal information, contact us at info@carrytype.com so we can review and delete the information where appropriate.

U.S. State Privacy Rights

Depending on where you live, you may have certain privacy rights under applicable U.S. state privacy laws. These rights may include the right to:

• Know or access the personal information we collect about you

• Request correction of inaccurate personal information

• Request deletion of personal information

• Request a copy of personal information in a portable format

• Opt out of certain uses of personal information, including sale, sharing, or targeted advertising, where applicable

• Limit certain uses of sensitive personal information, where applicable

• Appeal a decision regarding your privacy request, where required by law

To make a privacy request, contact us at info@carrytype.com. An authorized agent may submit a request on your behalf where permitted by law.

We may need to verify your identity before processing certain requests. Depending on your request and applicable law, we may retain certain information as needed for legal, tax, fraud prevention, accounting, chargeback, dispute resolution, or business purposes.

California Privacy Notice

If you are a California resident, California law may provide specific rights regarding your personal information, including the right to know, access, correct, delete, and opt out of sale or sharing of personal information.

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers, such as name, email address, shipping address, billing address, phone number, IP address, and online identifiers

• Commercial information, such as products purchased, order history, returns, store credit, and customer service history

• Internet or electronic network activity, such as website usage, pages viewed, products viewed, cart activity, cookie identifiers, and interactions with ads or emails

• Geolocation information, such as approximate location inferred from IP address

• Inferences, such as preferences or interests based on shopping activity, website activity, or marketing interactions

• User-generated content, such as reviews, ratings, photos, or comments you choose to submit

We collect and use these categories for the purposes described in this Privacy Policy, including order fulfillment, customer service, marketing, advertising, analytics, fraud prevention, legal compliance, and business operations. We may disclose these categories to the service providers and partners described in this Privacy Policy.

We do not sell your personal information in exchange for money. However, as described above, some advertising, analytics, and data-sharing activities may be considered "selling" or "sharing" under California law.

California residents may opt out of sale or sharing by contacting us at info@carrytype.com, through any "Your Privacy Choices" link available on our website, or through supported browser preference signals where required.

We do not knowingly sell or share the personal information of individuals under 16.

Canada Privacy Rights

If you are located in Canada, you may contact us to request access to or correction of your personal information, or to ask questions about how we collect, use, disclose, retain, or protect your personal information.

To make a request or ask a privacy question, contact us at info@carrytype.com. We may need to verify your identity before processing certain requests.

Do Not Track

Some browsers offer "Do Not Track" signals. Because there is not a consistent industry standard for responding to these signals, we do not currently respond to "Do Not Track" signals.

This is different from Global Privacy Control or other legally recognized opt-out preference signals, which we may honor where required by law and supported by our website tools.

Third-Party Links

Our website may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices, content, or policies of third parties.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, legal requirements, or business operations. The updated version will be posted on this page with a revised "Last updated" date.

Relationship with Shopify

Our store is powered by Shopify, which helps us provide our website, checkout, payment processing, fraud prevention, analytics, and related ecommerce services.

Information you provide through our website may be shared with Shopify and processed by Shopify to help provide and improve these services.

We also use certain Shopify features, including Shopify Audiences, Shopify Network Intelligence, and related Shopify advertising or analytics services. These services may use information about your interactions with our store, Shopify, and other merchants to help provide enhanced services, improve fraud prevention, support analytics, and show advertising that may be relevant to you.

In some cases, Shopify may be responsible for processing personal information for its own purposes. To learn more, you can review Shopify’s consumer privacy information and privacy choices through Shopify’s privacy tools.

Depending on where you live, you may also have privacy choices related to Shopify’s use of your personal information.